THE STRUCTURE AND DYNAMICS OF A RHETORICALLY EFFECTIVE PRESENTATION

Since public speaking is ultimately an act of persuasion, the paper attempts to determine the way in which the ancient principles of rhetoric are still valid in contemporary professional communication, underlying the structure and dynamics of an altitude sunscreen effective discourse, meant not only to convey information, but also to elicit a certain desired response on the part of the audience.Therefore, the study approaches presentation as a specific instance of public speaking, bempresas.com whose clarity, conciseness and credibility largely depends on observing the classic ethos-logos-pathos canon.